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Ride deeper into the world of Billy Cook. Our blogs bring you the latest news, updates from the saddle shop, expert riding and gear tips, and stories that celebrate the true spirit of the West. Stay in the know about new products, events, and everything happening in the Billy Cook community — because out here, every rider’s story matters.

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our-story

Help Us Get Back in the Saddle

  On Saturday, April 27, 2024, a devastating tornado ripped through Sulphur, OK. Sadly, the factory, warehouse and office buildings of Genuine Billy Cook Saddles were completely destroyed by the storm. Amongst the rubble lay decades of historic business assets, materials, equipment, and inventory. We at Genuine Billy Cook Saddles are devastated by the tornado that hit our community in Sulphur. We are grateful to the Lord for ensuring the safety of all of our personnel. Unfortunately, not everyone in our community was as lucky. It will take us time to rebuild. Our infrastructure was completely lost. Our inventory destroyed. Our history scattered and soaked. We will appreciate your support and your patience as our historic business rises from the rubble. We will update you periodically here on our progress. We ask for you to join us in praying for the lost, injured, homeless and jobless. Stay Strong – Sulphur Oklahoma. Genuine Billy Cook has been in business since 1953, and has proudly been an active part of the Sulphur community since 1991. If you would like to support our rebuilding efforts, you can pre-order any of our custom-made products. Be aware that we expect a delay of up to 60 days but perhaps a little longer as we rebuild our factory, equipment, and supplies. Please be patient as we work to rebuild. Thank you for supporting local small business!

our-story

Billy Cook's Story

The Story of Billy Cook Back in the 1950s, a man named Billy Cook set out to do one thing better than anyone else — build saddles that could ride as hard as the cowboys who used them. From a small shop in Greenville, Texas, Billy poured his heart, hands, and heritage into every stitch. Word spread fast across the open range: if you wanted a saddle that felt like it was made just for you, you wanted a Billy Cook. Decades later, the spirit of those early days still lives on. Every saddle, every piece of gear, still carries the grit, pride, and craftsmanship that Billy himself set in motion. When you ride with Billy Cook, you’re not just riding — you’re carrying a piece of the West with you.

our-story

Featured in Arizona Horse Connection

Genuine Billy Cook was recently featured in the March issue of Arizona Horse Connection Magazine.