A historic western saddle maker has been selected to represent professional rodeo at its highest level.
Genuine Billy Cook Saddles has been named the Official Saddle of the Professional Rodeo Cowboys Association (PRCA) and the National Finals Rodeo (NFR) for the 2026 season, marking a significant moment for a brand rooted in American craftsmanship and rodeo tradition.
The PRCA is the world's largest professional rodeo organization, and the National Finals Rodeo stands as its championship event. Each year, the NFR brings together the top competitors across rodeo disciplines, where performance, precision, and trust in equipment are essential. Being named an official partner reflects a level of confidence earned through decades of consistent quality.
For generations, Genuine Billy Cook Saddles have been handcrafted in Sulphur, Oklahoma, using traditional saddle-making techniques and premium materials. Known for balance, durability, and rider comfort, the brand has long been a trusted choice among professional and amateur riders alike.
